It was a decision from the management to further enhance the BBM service through BBM channels. According to Exec.VP Bocking, the purpose of the acquisition would be taking control over its management through its branding partners. Scroon is a small french social media company.
Furthermore, video and voice service channeled through BBM will now also be available to Apple and Android platforms. The company would like to be more competitive and open rather than to be a closed group.
The company also wrote off $995 million of Z10 products which were not sold last third quarter. It was really a big decision for the company and it cost a lot. Another historical decision made, it was laying off 4,500 personnel. Ouch! The company is already losing a lot of money.
The new direction of the company to earn profit is to focus on marketing and advertising platform using the BBM channels. Currently, the residing CEO who would take over its interim operation is John Chen.
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